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Excellent. And just a few weeks ago (in the USA at least) Uber announced a new innovation: one can call a phone number and order an Uber. Wow. Billions of dollars and a decade later, and Uber re-invents ... calling a cab. Next we will see them letting people stand on a curb (pavement?) and raising their arm to flag one down. Disruption rolls on.... [ apologies for possibly excessive snark ]

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