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What a meltdown. But seemingly due to mismanagement and as you point out, really screwy compensation incentives. (Reminds me of a quasi-scam a computer sales guy I knew ran with a collaborator at a corporate IT department: the latter was given bonuses in proportion to the percentage discounts he could get off list, so the former just jacked up the MSRP on the invoices and voila! larger percentage discounts to the final price.) But my more fundamental question about the viability of micro-m rental firms is: at what point does the product get so good, so lightweight, and cheap, that it always makes sense to buy rather than rent? I know this is already happening to some extent, but do we have an idea how far it will go?

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