Bird made better scooters. Now it needs people to actually ride them.
Utilization is desperately low despite improved hardware and nice summer weather
Once upon a time Bird’s biggest problem was that its off-the-shelf electric scooters didn’t last long, leading to losses of around $300 per device. Bird and its peers in the shared scooter industry have since spent several years redesigning and customizing their hardware for shared use and longer, more durable lifespans. Most of Bird’s fleet these days is made up of the Bird Three, an e-scooter the company unveiled last year that sports a longer rider platform, wider handlebars, a larger built-in battery, and a sturdy aluminum frame, all of which is supposed to make the Bird Three more sustainable and much longer lasting.
In short, Bird’s scooters have gotten a lot better. The problem now is that not nearly enough people are riding them.
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