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The Bird Treasury web page is indeed soothing. But, I have to ask, why are there no birds in the picture of the forest? (If no actual birds, at least a Bird scooter leaning against a tree...)

Brilliant GIF BTW.

More seriously, I would supplement your dilemma #1 (how to straddle the worlds of subsidized public transport and for-profit mobility rental, spot on) with dilemma #2 (how to straddle pricing your service high enough to make money but not so high as to drive renters into just buying their own e-bike (e.g.)).

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